SkinBetter Day Email Campaign

Overview:

Targeted clients interested in skincare, emphasizing those who’ve previously purchased products or received facials. The goal was to boost sales and client engagement.

- Segmentation: Targeted clients based on purchase history and facial treatments.

- Automated Triggers: Follow-ups for non-purchasers with reminders and exclusive offers.

- Dynamic Content: Personalized product recommendations.

- Visual Appeal: High-quality images, brand-consistent colors and fonts.

- Responsive: Optimized for desktop and mobile.

- CTAs: Clear, actionable buttons like "Shop Now."

- Subject Line: Engaging, e.g., "Unlock Exclusive SkinBetter Savings!"

- Personalized Messaging: Addressed clients by name and referenced past purchases.

- Value Proposition: Highlighted benefits and special offers.

- Urgency: Phrases like "Limited Time Offer."

Marketing Strategy:

- Data Utilization: Analyzed client history for targeted content.

- Objectives: Increased SkinBetter product sales and client re-engagement.

- Performance Tracking: Monitored open rates, clicks, and conversions.

- Optimization: Used feedback to refine future campaigns.