Spa Email Marketing Project (Mailchimp):

Overview: Developed a targeted email marketing campaign for a luxury spa using Mailchimp, aimed at boosting engagement and bookings.

- Welcome Series: Introduced new subscribers to services with exclusive offers.

- Promotional Campaigns: Automated emails for seasonal promotions and special offers, driving increased engagement and bookings.

- Special Occasions: Personalized emails for birthdays and anniversaries to encourage repeat visits.

- Brand Consistency: Aligned emails with the spa’s luxury brand.

- Responsive Design: Optimized for all devices.

- Visual Hierarchy: Clear CTAs and key information placement.

- Persuasive Headlines: Improved open rates with catchy subject lines.

- Service Descriptions: Highlighted benefits of services.

- Calls to Action: Strong, action-oriented language to encourage bookings.

- Audience Segmentation: Targeted messaging for different client segments.

- Performance Analysis: Monitored metrics to optimize campaigns.

- A/B Testing: Tested and refined elements for better results.