Zenoti SMS Marketing Campaign

Overview:

Implemented an SMS marketing campaign through Zenoti to engage clients, drive bookings, and promote special offers.

- Segmentation: Targeted clients based on their visit history, service preferences, and engagement.

- Automated Workflows: Set up automated messages for appointment reminders, confirmations, and follow-ups.

- Personalized Content: Customized SMS content based on client data, such as past services or special offers.

- Concise Messaging: Used clear and engaging text to convey offers and reminders within SMS character limits.

- Brand Consistency: Maintained brand voice and style in every message.

- Effective CTAs: Included actionable CTAs like "Book Now" or "Reply to Redeem."

- Clear Offers: Highlighted promotions and discounts with straightforward language.

- Personal Touch: Addressed clients by name and referenced their past visits or preferences.

- Urgency: Incorporated urgency with phrases like "Limited Time" or "Book Today."

- Client Data Utilization: Leveraged Zenoti’s client data to segment and personalize SMS content.

- Campaign Goals: Aimed to increase bookings, promote special offers, and enhance client engagement.

- Performance Tracking: Monitored metrics like response rates and conversion rates to measure effectiveness.

- Optimization: Adjusted strategies based on performance data and client feedback.